February 7, 2008: Alderon Had Weapons of Mass Destruction

One of the things that I love about working in Information Technology is that, unlike many other fields, we are less of a study in our own right but more of an application of knowledge and processes from myriad different disciplines.  Few fields have so much opportunity for breadth, variety and intellectual adventure.  I mention …

Non-Measurable Organizational Value

In addition to the concept of the Measurable Organizational Value or MOV metric that I discussed several days ago, I believe that we need to look at its contrary “metric” – Non-Measurable Organizational Value or NMOV. Non-Measurable Organizational Value is the concept of corporate benefit being derived from a project that is inherently non-measurable. To …

Feature and Specification Marketing

Feature Marketing: Using features as a component of a marketing solution. Specification Marketing: Using specifications as a component of a marketing solution. Feature Marketing is traditionally seen in large lists of features of a product.  This can be done in an attempt to overwhelm a consumer with so many facts and figures that they simply …