I was exhausted when the alarm went off this morning. It is amazing that I even woke up. I have no memory of having actually heard the alarm at all. Today is exceptionally warm for early February in New Jersey. It was warm enough when I left for the office that I didn’t even bother …
Author Archives: Scott Alan Miller
February 5, 2008: Super Tuesday
Check out the Tron Guy. He is available to speak at your next convention. Today is an amazingly warm day. Warm and wet. We are expected to hit fifty-seven degrees Fahrenheit this afternoon but the day is supposed to be heavy rain all day as well. I stopped in at Airlie on my way in …
Non-Measurable Organizational Value
In addition to the concept of the Measurable Organizational Value or MOV metric that I discussed several days ago, I believe that we need to look at its contrary “metric” – Non-Measurable Organizational Value or NMOV. Non-Measurable Organizational Value is the concept of corporate benefit being derived from a project that is inherently non-measurable. To …
Feature and Specification Marketing
Feature Marketing: Using features as a component of a marketing solution. Specification Marketing: Using specifications as a component of a marketing solution. Feature Marketing is traditionally seen in large lists of features of a product. This can be done in an attempt to overwhelm a consumer with so many facts and figures that they simply …
February 4, 2008: National “Call Out Sick Day”
Today is the biggest day for calling in ‘sick’ to work of the entire year. This makes sense, though, as yesterday was the biggest day for domestic abuse all year. So, one would assume, that after a huge day of domestic violence that lots of people are not in a good position to come to …
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