Marketing to the Conversation

Online communities represent a significant challenge for traditional marketing departments to tackle.  Online communities are active conversations – the kind that Levine, Locke, Searls & Weinberger talked about. Traditional marketing happens in a broadcast mode, whether television, billboard or conference.  Think of the traditional community as a park full of individuals strolling about each doing …

October 4, 2010: Our Seven Year Anniversary

Dominica and I have been married for seven years today! I woke up at four thirty this morning.  I tried getting back to sleep for a while but had little success so I just got up and headed into the office.  I took my time but still arrived around six forty five.  Pretty early.  I …

October 1, 2010: Crazy Day and Rockfish Martinis

I did my Friday morning call from the house this morning which allowed me to sleep in and spend some time with Liesl before going into the office.  It was a nice morning although I could already see that it was going to be a very busy day at work. It was crazy from the …