Project Management of the RMS Titanic and the Olympic Ships

The idea to build the R.M.S. Titanic and her sisters, the R.M.S. Olympic and the H.M.H.S. Britanic, first began to take shape in 1907. These three ships together were White Star Line’s Olympic Class ocean liners. (I will use the Olympic(s) in reference to the class of vessels throughout this text for the sake of …

Netflix, AppleTV and the End of Television

I have written before about the downfall of broadcast television – including cable television and other “one to many” legacy distribution systems for video content. I have written that the DVD would be the last big physical media format for movies and that BlueRay and HD-DVD would never have the chance to be as popular …

Non-Measurable Organizational Value

In addition to the concept of the Measurable Organizational Value or MOV metric that I discussed several days ago, I believe that we need to look at its contrary “metric” – Non-Measurable Organizational Value or NMOV. Non-Measurable Organizational Value is the concept of corporate benefit being derived from a project that is inherently non-measurable. To …

Feature and Specification Marketing

Feature Marketing: Using features as a component of a marketing solution. Specification Marketing: Using specifications as a component of a marketing solution. Feature Marketing is traditionally seen in large lists of features of a product.  This can be done in an attempt to overwhelm a consumer with so many facts and figures that they simply …

Overview of Measurable Organizational Value (MOV)

Measurable Organizational Value or MOV is a term coined by Jack Marchewka as an alternative tool to the more popular Return on Investment or ROI concept which has become a buzzword within the industry over the last ten years and has existed for many more. Marchewka defines measurable organizational value as being “the project’s overall …