Non-Measurable Organizational Value

In addition to the concept of the Measurable Organizational Value or MOV metric that I discussed several days ago, I believe that we need to look at its contrary “metric” – Non-Measurable Organizational Value or NMOV. Non-Measurable Organizational Value is the concept of corporate benefit being derived from a project that is inherently non-measurable. To […]

Feature and Specification Marketing

Feature Marketing: Using features as a component of a marketing solution. Specification Marketing: Using specifications as a component of a marketing solution. Feature Marketing is traditionally seen in large lists of features of a product.  This can be done in an attempt to overwhelm a consumer with so many facts and figures that they simply […]